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Critical Questions to Ask Before Developing a Social Media Policy

February 15, 2011 Leave a comment

In the last few years, social media expanded beyond the boundaries of LOLs and texting teens into the hallowed walls of corporate America. Organizations are leveraging social media externally as a marketing tool to solidify their brand and internally for collaboration. The possibilities are tempting. However, organizations taking advantage of these possibilities should incorporate guidelines for the management and use of social media into their governance, HR and other corporate policies as quickly as possible to avoid introducing organizational risk.

Analysis firm extroidinaire, Gartner, recently published seven critical questions organizations should ask before designing a social media policy. Check it out and let me know your thoughts.

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